Are you on Sale again?

Retail is undoubtedly in a tough season, with consumer spend becoming ever more cautious with the current economic climate. But it is important to remember that it is just a season and as with everything, change is inevitable and the market will rise again. Forward thinking and strategic brands have the future in mind, while keeping cash flow healthy today; and so powerful brands maintain brand credibility and their position in the market by continuing to invest and care for their brand through strategic PR

When sales periods are inevitable, brand value can be at risk of being tainted, if PR is not working hard. At Brand Building Co. your brand positioning is at the forefront of everything we do. We ensure our clients are growing their audience, communicating a memorable and significant brand story and ensuring market positioning and brand values are protected. 

Here are 4 reasons how PR will protect your brand during this cost-crunching season:

Target Media

The foundation to a brand that lasts is media love and loyalty at the most reputable, top tier titles - which is a reflection of the quality of your brand. A strong PR plan will identify the most valuable titles for your brand and maintain a proactive approach to build and maintain relationships with key journalists at these titles. 

Editorial recommendation is the most credible review

When brands are increasing their promotional events and sales periods, it is imperative that consumer trust in the brand remains high. Nothing signifies credibility like a top tier review within a high quality National title. We are consistently aiming for our clients to be seen and recommended within top tier shopping lists and features, plus landing storytelling features too with Editors we have built strong long-term relationships with.  This tells a deeper story around a brand and spotlights a big recommendation for your product and business.

An ‘always on’ communications plan

A strong PR team will consistently keep an eye on the market and know what the media are finding most interesting and what unique elements of your brand will resonate with them most - and therefore what will land you more airtime. Communicating this regularly and effectively is imperative for building a true sense of what your business offers and what the benefits are for the customer. It is much more cost-effective and authentic to do this through organic channels than buying pricey ad space and you will be seen more consistently, by more people.

Beating your competitors

If you haven’t nailed your PR strategy and have a strong team in place, you are 100% dropping behind your competitors. Powerful brands with a long-term view are nailing PR and benefitting from consistent coverage and growing audiences - you have to be in it to win it!