5 PR Tactics You Need in Your 2023 Marketing Mix
1/ Align the full team on the 12 month plan
Most marketeers will have a clear understanding of their 2023 Marketing plan and commercial goals at this point in the year. It sounds simple but have you aligned everyone on the same goals, milestones, launches and campaign ideas. A streamlined team is essential and all ideas welcome to ensure the marketing plan is amplified to ensure PR will take it to the next level and meet consumers and new audiences to reach your commercial goals for a successful 2023!
2/ IRL Activity
Many marketers and brands are still nervous and apprehensive to create IRL plans but press events, pop-ups and meetings are back! It’s imperative that you build relationships for your brand in person. A pop-up may not be within your plans, budget or even aligned with your brand but regular coffee dates with media or influencers is a possibility and it’s time to get back out there and build relationships in person. Your PR Agency should be encouraging this and doing this for their own contact base - a regular check in on this strategy will create long-term relationships that last!
3/ Stay true to your brand story but evolve it for the current climate
Your brand story whether that is the purpose, the founding story or a very clear USP within the market is your North Star, always. This can be communicated through clever and creative PR angles and campaigns consistently but as you come into a new year you must check the pulse of the news and culture at this time. Clever PR’s evolve the angle with newness and a refreshed approach to communicate the brand story to ensure consumers , and therefore press, still find this story interesting, relevant and engaging.
4/ A multi-layered approach
Once you have defined your brand story then the opportunities are endless and a great PR agency will intuitively and expertly tap into a multi-layered approach - targeting titles and channels across multiple disciplines. This requires creativity, a gut instinct and listening to multiple people across your team about what they are listening to, reading and enjoying. Your PR team will then use this information to build relationships and opportunities across print, broadcast, influencers and more….The opportunities are endless to share a seamless and strong story around your brand
5/ A creative approach to product trial
Presenting your product to press and influencers is essential and depending on where you are on your PR journey you can devise a creative, memorable and fun way to ensure your product is in the hands of the right people. A strong and strategic PR Agency can draft a tailored approach for your brand to make sure your product stands out amongst competitors and is sent at the right cadence and to the right people at the right time for launches, seasonal moments and fun surprise moments that make an impact.
