3 Signs You Need to Up-level Your PR

PR with Soul

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PR with Soul 〰️

As your brand grows and the goals become more ambitious - so should your PR. If you think a little bit of magic is missing from your brand building - it might be time to rethink your PR. Here’s three signs your PR is ready for an up-level.

There’s no Storytelling

1/ Another piece of coverage lands and it barely tells the consumer what is so special about your product and the special sauce of your brand message just isn’t communicated at all! Product placement coverage is often limited for word count and storytelling, which is why great PR should also be layered with more robust story telling coverage and longer-form features so consumers can understand why your product is better than the rest. This can take time - but good things are worth waiting for and are possible.

You’re stuck for new news

2/ You feel a bit stuck…new angles and launches you communicate to your PR team don’t seem to be developed and never really flourish into anything that will grab an editors attention. If that’s the case - maybe you are ready for a fresh perspective and a more creative approach. A reset is probably just what you need.

You don’t have a clear plan for big milestones

3/ You are not sure what the next few months looks like for PR plans and feel slightly panicked when you realise the next big launch or season is coming and there isn’t a firm plan in place. Creativity and quick reactions is important for successful PR results but a solid and aligned plan is a must have. A clear PR plan can even help structure other internal team activities as PR is often the furthest ahead in terms of lead-times within a business. Your PR team should be a strong mix of agility and strategy - and if they’re not it might be time to up-level.

If you are ready for a fresh and new approach to your PR - let us know - we can talk to you about what could be possible…

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