WANT A bigger pool of customers to convert?

Here we explore PR’s role in the full marketing-mix. We often work with clients who have been very successful with performance marketing for growth. This usually works very well, up to a point, and then sales potentially plateau or conversion starts to dip. Trust and credibility hasn’t really been built yet with the consumer, as sales comms are tailored for consumers that are already close to conversion, and not necessarily for warming and building cold leads. Plus the pool of converting consumers is small - and it seems to be drying up….

It’s at this point that Marketeers start to think more about meeting a broader audience, so that consumers can start the brand journey earlier. Starting to build some enticement around the product and some credibility and advocacy that makes a consumer want to hear more. That’s where PR comes in…

Your PR team will start building those early stage brand awareness moments that start getting the consumer thinking. “That looks good, Oooh I have been looking for something like that, Oh and they’re sustainable!” As a comms team we can tell a bigger picture story and communicate your brand personality and point of difference, in the early touch points with your future customer. Plus it comes from trusted recommendations, through Editor’s and neutral sources.

We do this across a broad spectrum of top-quality media - so your pool grows and grows ready for your conversion team. And demand increases, with a higher lifetime value customer and the buzz around your brand strong!

If you are looking for a strategic PR team to drive the organic demand side of your marketing efforts. We can chat! Hello@Brandbuildingco.uk