The Compound Effect of PR

PR is an investment and like any investment in the bank, ongoing press relations pay back. There is a cumulative effect to the organic and long strategy side to your Marketing plans, offering you security for the future that your brand has the deep foundations it needs for consumer trust and loyalty.

Case Study, British luxury Bath + Body brand Soapsmith.

Soapsmith has consistently invested in PR. We are their ‘always on’ press office, strategically looking at their launch plans and communicating within media consistently to engage them and remain front of mind. Coverage has always been strong for Soapsmith but almost 12 months on, we are seeing top-tier coverage amongst some of the industrries most reputable journalists at high reach titles consistently featuring the brand. Alongside their smart and creative marketing and social media plans, PR is building the brands credibility, communicating the quality of the products and solidifying their position in the luxury bath and body space.

Want to know more about how we can drive your brand to new levels - just drop us a line and we‘ll be really happy to chat! Rachel@brandbuildingco.uk


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A Day in the Life of A PR Pro